Brand Administration Basics A company's brand, aggregate from the use of color, design, photographs, accent style, personality, logo and taglines builds a specific and affected angel of the aggregation it represents. These characteristics accord a bright abstraction of how the aggregation behaves, looks, talks and feels. Just like a person, a aggregation has a cast personality from which humans accomplish judgments about whether to use (and how generally to use) their articles and services.When
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